Location-Based Mobile Ads Deliver Best Engagement,...

Published by Startup Hive

Location-Based Mobile Ads Deliver Best Engagement, Performance http://t.co/PiYaWTVw
Startup Hive (@StartupHive)February 06, 2013

MediaPost Publications Location-Based Mobile Ads Deliver Best Engagement, Performance 02/06/2013

Targeting ads by location has proven a strong selling point for mobile advertising. Mobile ad exchange Nexage last month reported targeted impressions more than doubled in 2012, driven in part by 30% per month growth in location-powered impressions. As a firm that specializes in location-based advertising networks, Verve Mobile is also benefiting from interest in the category.

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