Affluents Seek Deals, Too, But Can Be Advocates...
Affluents Seek Deals, Too, But Can Be Advocates For Brands http://t.co/hTlIzpx0
February 06, 2013
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MediaPost Publications Affluents Seek Deals, Too, But Can Be Advocates For Brands 02/06/2013
Let's first dispel the myth that affluent consumers do not shop for deals. Research affirms the contrary. According to Nielsen Research, affluent households dominate coupon use. In 2009, for the first time, households with incomes above $100,000 were the primary drivers of the record coupon growth seen in that year.
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