RT @TheNextWeb: What the media industry could...

Published by Stephen G. Barr

RT @TheNextWeb: What the media industry could learn from games http://t.co/isAbqKOZzn by @babalunda
Stephen G. Barr (@SGBmedia)March 10, 2013

What the media industry could learn from games

The following is a guest post from Matthias Sala, the founder of the mixed-reality game studio Gbanga, having worked on activity-based advertising at Xerox PARC, Palo Alto, smart vacuum cleaners at the ETH Zurich and self-refilling refrigerators at Siemens Smart Home Lab in Munich.

http://tnw.to/j0cOc

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