RT @TheNextWeb: Seth Godin on The Icarus...
RT @TheNextWeb: Seth Godin on The Icarus Deception, risk-taking and why it's better to be sorry than safe [Video] http://t.co/gM7JGtO1 b ...
January 18, 2013
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Seth Godin on The Icarus Deception, risk-taking and why it's better to be sorry than safe [Video]
As the founder of one of the earliest online marketing companies, creator of Squidoo, and author of multiple best-selling books, American entrepreneur Seth Godin needs little introduction. Godin launched Yoyodyne way back in 1995, a company which used contests, online games, and scavenger hunts to help market companies, with the likes of AOL (America Online), American Express, Microsoft, Sony Music and Sprint using its services.
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