RT @TheNextWeb: Facebook now lets developers push...

Published by Stephen G. Barr

RT @TheNextWeb: Facebook now lets developers push targeted ads based on users’ app preferences and purchases http://t.co/RYzOGhkbDp by @nis…
Stephen G. Barr (@SGBmedia)May 03, 2013

Facebook now lets developers push targeted ads based on users' app preferences and purchases

Facebook has introduced a new way for developers and marketers to target users with specific adverts based on their existing app purchases and microtransactions. Developers speaking at Mobile DevCon 2013 in London yesterday unveiled a new targeting field buried in the latest SDK for a feature called Custom Audiences, which will result in more relevant adverts being displayed on both its website and native apps.

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