RT @TheNextWeb: Eyetease bags Verifone deal for...

Published by Stephen G. Barr

RT @TheNextWeb: Eyetease bags Verifone deal for iTaxiTop in London, soon you’ll be seeing news, ads and more on t... http://t.co/Ar24p1kZup…
Stephen G. Barr (@SGBmedia)June 14, 2013

Eyetease bags Verifone deal for iTaxiTop in London, soon you'll be seeing news, ads and more on the roof of your cab

London TechCity startup Eyetease has signed a deal with Verifone Media for its iTaxiTop digital media screens to be rolled out on the top of London's iconic black cabs. The deal (of undisclosed amount) will bring a wealth of "digital content" (ads) as well as the latest news, public information and transport updates to the display-equipped vehicles in what Eyetease is calling the rollout of a "disruptive new media format".

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