RT @TheNextWeb: 500 Startups-backed Cinemacraft...

Published by Stephen G. Barr

RT @TheNextWeb: 500 Startups-backed Cinemacraft heads to the movies as Sony Pictures trials Videogram embeds http://t.co/iRAsVZwmL1 by @jon…
Stephen G. Barr (@SGBmedia)May 14, 2013

500 Startups-backed Cinemacraft heads to the movies as Sony Pictures trials Videogram embeds

Tokyo-headquartered Cinemacraft is going to the movies after Sony Pictures picked Videogram, its interactive video platform, to help promote its upcoming flick Battle of the Year, and get feedback from fans. The 500 Startups-backed firm believes that "video embed and thumbnails are archaic" and Videogram is its alternative that breaks content up into scenes using clickable (and embeddable) pictoral summaries.

http://tnw.to/g0edv

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