Richard Branson on Branding http://t.co/QVT6eIRmMl
Richard Branson on Branding http://t.co/QVT6eIRmMl
April 02, 2013
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Richard Branson on Branding "At Virgin we like to take on organizations much bigger than ourselves. It's a lot more fun being David than Goliath." How Sir Richard maintained Virgin's reputation amid the collapse of its key industry: brick-and-mortar music retailing. An exclusive Inc. video interview

