RT @TheNextWeb: Facebook now lets developers push...
RT @TheNextWeb: Facebook now lets developers push targeted ads based on users’ app preferences and purchases http://t.co/RYzOGhkbDp by @nis…
May 03, 2013
Facebook now lets developers push targeted ads based on users' app preferences and purchases
Facebook has introduced a new way for developers and marketers to target users with specific adverts based on their existing app purchases and microtransactions. Developers speaking at Mobile DevCon 2013 in London yesterday unveiled a new targeting field buried in the latest SDK for a feature called Custom Audiences, which will result in more relevant adverts being displayed on both its website and native apps.